5 hard skills or competencies (industry competencies) for Retail Sales Staff
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Describes the application of upselling, cross-selling, and closing sales techniques in retail operations.
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Level 2 Behaviors
(Light Experience)
Follows the established merchandising guidelines when organizing product displays and storage.
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Level 3 Behaviors
(Moderate Experience)
Conducts regular retail audits to optimize operations, improve performance, and uphold standards.
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Level 4 Behaviors
(Extensive Experience)
Guides and mentors the staff in visual merchandising best practices to maintain consistent and high-quality displays.
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Level 5 Behaviors
(Mastery)
Develops and implements new retail business models to enhance the customer experience and foster brand loyalty.
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Skill definition-Communicating and engaging with customers to boost satisfaction, loyalty, and retention for the sales and revenue growth of retail stores.
Level 1 Behaviors
(General Familiarity)
Describes customer archetypes in the retail landscape and proposes techniques for engagement.
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Level 2 Behaviors
(Light Experience)
Gathers feedback and records customer insights to help improve retail store performance.
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Level 3 Behaviors
(Moderate Experience)
Performs routine follow-ups with customers after a purchase to ensure satisfaction.
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Level 4 Behaviors
(Extensive Experience)
Collaborates with online customer support team and other service departments to elevate the overall customer experience.
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Level 5 Behaviors
(Mastery)
Conceptualizes predictive customer relationship management systems to tailor post purchase retail interaction.
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5 general skills or competencies (Job family competencies) for Retail Sales Staff
Skill definition-Attracting and converting new customers for our business.
Level 1 Behaviors
(General Familiarity)
Collects customer data to identify needs for customer acquisition.
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Level 2 Behaviors
(Light Experience)
Assists in calculating customer acquisition cost.
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Level 3 Behaviors
(Moderate Experience)
Executes effective techniques in customer acquisition to target and reach new customers.
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Level 4 Behaviors
(Extensive Experience)
Determines critical success factors for new customer acquisition to attain all of our sales goals.
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Level 5 Behaviors
(Mastery)
Builds new channels, platforms, tools, and systems to improve and scale customer acquisition.
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Skill definition-Collecting, analyzing, interpreting, and applying customer data to gain insights into their behavior, preferences, and needs.
Level 1 Behaviors
(General Familiarity)
Describes basic customer behavior concepts and analytics techniques used for effective sales.
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Level 2 Behaviors
(Light Experience)
Collects and compiles customer data from various sources to identify behavioral patterns and trends.
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Level 3 Behaviors
(Moderate Experience)
Performs advanced statistical and predictive modeling techniques to analyze complex customer behavior data sets.
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Level 4 Behaviors
(Extensive Experience)
Establishes customer satisfaction metrics to identify sales and marketing improvements.
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Level 5 Behaviors
(Mastery)
Creates pricing strategies based on customer behavior analytics, demand, and buying preferences.
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8 soft skills or competencies (core competencies) for Retail Sales Staff
Skill definition-Ability to identify one's own strengths, set goals and work hard in achieving goals, standards, and targets without external rewards or punishments.
Level 1 Behaviors
(General Familiarity)
Describes benefits of personal drive to achieve goals or standards.
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Level 2 Behaviors
(Light Experience)
Commits to personal and organizational goals.
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Level 3 Behaviors
(Moderate Experience)
Cultivates a mindset that stays curious, positive, and resilient.
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Level 4 Behaviors
(Extensive Experience)
Creates a vision board with company goals and objectives to increase motivation within the team.
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Level 5 Behaviors
(Mastery)
Delivers training activities to build continuous self-motivation and confidence across our organization.
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Skill definition-Adapting, responding to, and dealing with the changing environment and new situations.
Level 1 Behaviors
(General Familiarity)
Cites examples of flexible and inflexible behavior.
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Level 2 Behaviors
(Light Experience)
Collaborates effectively with teammates having diverse backgrounds and abilities.
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Level 3 Behaviors
(Moderate Experience)
Creates action plans adapting to the evolving procedures, technology, and policies.
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Level 4 Behaviors
(Extensive Experience)
Develops strategies with provisions to accommodate unexpected and rapidly changing conditions.
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Level 5 Behaviors
(Mastery)
Establishes a supportive environment for change by being open to new ideas and innovations.
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Summary of Retail Sales Staff skills and competencies
There are 5 hard skills for Retail Sales Staff, Retail Industry, Retail Customer Interaction, Product Demonstration, etc.
5 general skills for Retail Sales Staff, Customer Acquisition, Customer Behavior Analytics, Promotion, etc.
8 soft skills for Retail Sales Staff, Self-Motivation, Flexibility, Initiative, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Retail Sales Staff, he or she needs to be proficient in Self-Motivation, be proficient in Flexibility, and be proficient in Initiative.